Vision Education & Media

Vision Education & Media is a New York based company which caters to the after-school educational needs of kids up to the age of 13. Their main focus is on using technology & multimedia to create an early awareness amongst the younger generation through hands-on knowledge. They conduct classes, camps and clubs where the students can learn about robotics, video game making, digital videos, etc.

Laura, the Founder of Vision Education & Media, believes that the most effective learning method is to start off with a child's circle of interest and then introduce new concepts once the child is engaged. I strongly support that opinion because in order to engage a child in a learning activity after school seems like a tough challenge; hence it is important that the child enjoys while he/she is learning.

RoboFun workshops are the classes where the students are introduced to Lego robotics. My first reaction to that was, how can kids that young understand the complex concepts of robotics? and why robotics of all the topics? But as Laura and her team talked more about it, I realized that the basic concepts of robotics were introduced to the children in a fun way and it led them through a constructive learning process. EJ, who was in charge of creating these interesting robo models showed us a couple of them that she was creating blueprints for.

The company's revenue model is partially fee-based and the rest is grant-based (90% for profit and 10% for non-profit). According to Laura's experience, gaining funds for a for-profit organization is much easier and hence the division of their revenue model. About 85% of their revenue is earned through the creative computer clubs. While their team is fairly sized, comprising mainly of part-timers and a few full time employees, they have a very basic marketing strategy.

The visit to Vision Education & Media gave a helpful insight into a small company which is not out only to earn revenue, but also to help kids have a well rounded learning experience.