LookBooks is a company offering digital marketing solutions to the fashion, fine arts, architecture and design industry. Their software provides a portfolio service acting as an intermediary between models, fashion brands, and other clients who require their data to be represented in the form of portfolios.
Fashionindie.com, a website for fashion enthusiasts, is also owned by LookBooks.
Ryan, the CEO of LookBooks, spoke about how he came to start up the company after at several different job profiles. One particular strategy that Ryan spoke about caught my attention since it was something unique and I had not heard it before; when they built their software, their primary target was the best and biggest brands. His strategy was that only after the software succeeds with these high profile brands, they would work to target the rest. The fact that this worked for them impressed me to a great extent because as a startup one would rarely go for the riskiest client.
Samantha, the editor of fashionindie.com, spoke about the content that is put up on the popular fashion blog and also that its important to build great content related to the industry in order to attract the audience. Arun, the recent NYU Poly graduate, talked about the production and development of the core product. He mentioned that in any industry, it is important to first understand the already existing processes before building your own product.
Adam, the CTO, and Matthew, the Creative Director of LookBooks both gave us a brief idea about their backgrounds and how the came about to working with Ryan. Adam is of the opinion that setting a brand is important. He talked about the technologies that their software is based upon, namely mySql, PHP and javascript. Matthew had an interesting background, one of the things was being a part of the first ever off-planet art show.
Each of these people we met, specialize in their areas of interest and that is one extremely important factor you need to keep in mind when you are out to start your own company; to work with partners who each have something valuable to contribute to your company. A business person, a technical person and a creative person, I believe these people form the building blocks of a concrete new venture.
Fashionindie.com, a website for fashion enthusiasts, is also owned by LookBooks.
Ryan, the CEO of LookBooks, spoke about how he came to start up the company after at several different job profiles. One particular strategy that Ryan spoke about caught my attention since it was something unique and I had not heard it before; when they built their software, their primary target was the best and biggest brands. His strategy was that only after the software succeeds with these high profile brands, they would work to target the rest. The fact that this worked for them impressed me to a great extent because as a startup one would rarely go for the riskiest client.
Samantha, the editor of fashionindie.com, spoke about the content that is put up on the popular fashion blog and also that its important to build great content related to the industry in order to attract the audience. Arun, the recent NYU Poly graduate, talked about the production and development of the core product. He mentioned that in any industry, it is important to first understand the already existing processes before building your own product.
Adam, the CTO, and Matthew, the Creative Director of LookBooks both gave us a brief idea about their backgrounds and how the came about to working with Ryan. Adam is of the opinion that setting a brand is important. He talked about the technologies that their software is based upon, namely mySql, PHP and javascript. Matthew had an interesting background, one of the things was being a part of the first ever off-planet art show.
Each of these people we met, specialize in their areas of interest and that is one extremely important factor you need to keep in mind when you are out to start your own company; to work with partners who each have something valuable to contribute to your company. A business person, a technical person and a creative person, I believe these people form the building blocks of a concrete new venture.
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